Starting point Coral is a plaster atelier that creates bespoke pieces for luxury hotels, restaurants and historic buildings. Their work is entirely handmade, rooted in craft tradition, but the ambition was always to sit comfortably in the contemporary design world. The challenge was to build an identity and a digital presence that held both of those things at once, without forcing the tension between them.
Solution We developed Coral’s visual identity around an imperfect hand-drawn circle, a mark that references the material, the process and the human hand behind every piece. Paired with an elegant serif, the result is a brand that feels artisanal without being rustic, and refined without losing warmth. The website extends that language across a portfolio-led experience, giving the work the space it needs to speak for itself.
