Illustrations: Magdalena Feikusová
Challenge: Capriccio has been around since 1989, with a loyal clientele and a prime waterfront location in Vilamoura Marina. But the brand reflected none of that. Generic visuals, no website, and a digital presence that didn’t do the restaurant justice. They needed an identity that communicated authenticity and Italian heritage before anyone ever walked through the door.
Solution: We built the identity around what Capriccio already is: a family restaurant where the wood-fired oven isn’t a trend but a decades-long routine. Typography, colour, and a line illustration of a boy biting into a pizza slice gave the brand an icon with its own soul, carried across the website, merchandise, and digital communications. A brand that finally lives up to its 35 years.
